Rooted in the belief of achieving and delivering SDG aligned development through our community based interventions, KHUDDI Research & Development estd. 2019 is a Social Enterprise registered with the Securities and Exchange Commission , Pakistan
The concept of "Khuddi" was first introduced by Dr. Allama Muhammad Iqbal who taught us to realise our true worth, strength, and purpose as a human being.
And as the foundation of communal growth relies heavily on individual prowess, we as an Organisation are focused to aid, empower and enlighten individuals often left compromised due to challenging circumstances, like scarcity of resources, personal loss, educational and environmental limitations. We help individuals and communities recognise their inherent worth, strengthen their capacity, and transform that self-realisation into meaningful action that drives lasting social change.
Responsibly, Sustainably and Effectively.
Our Soul
Dr. Poonam Durdana
With over 25 years of professional experience in public health, Dr. Poonam brings a wealth of expertise in designing and implementing innovative policies and solutions that drive tangible results.
As CEO, she is a dynamic and strategic leader known for her ability to navigate complex policy environments with finesse. She has a proven track record of fostering partnerships, leveraging networks, and spearheading thought leadership initiatives at prestigious organizations such as WHO, UNICEF, UNFPA, UNHCR, USAID, and EU. Her leadership spans international, national, and provincial levels, demonstrating her adaptability and effectiveness in diverse contexts.
Driven by a commitment to gender equality, diversity, and inclusion, Dr. Poonam is dedicated to leading and motivating teams to achieve excellence in their work. Her leadership style is characterised by collaboration, innovation, and a relentless pursuit of impact.
