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Rooted in the concept of achieving and delivering success through Self-empowerment, Khuddi Research and Development is a growing Social Enterprise. The concept of “Khuddi” was first introduced by Dr. Allama Muhammad Iqbal a renowned visionary, leader and a master of what we commonly refer to as Self; our unique existence on this Earth. We envision to aid, empower and enlighten individuals often left compromised due to challenging circumstances, like scarcity of resources, personal loss, educational and environmental limitations- such that they deem their Khuddi (self) to be insignificant. The foundation of self-actualization heavily relies on carrying out decisions personal and business, in a way that resonates with each individual’s code of conduct and ethics. Through empowerment, transformative change and sustainable development every global citizen can effectively contribute towards a healthier future without compromising integrity. Accelerating economic growth and investing in innovative research, Team Khuddi believes, it’s high time to start contributing to the planet in a way where global goals are met responsibly, sustainably and effectively.
With over 25 years of professional experience in public health, Dr. Poonam brings a wealth of expertise in designing and implementing innovative policies and solutions that drive tangible results.
As CEO, she is a dynamic and strategic leader known for her ability to navigate complex policy environments with finesse. She has a proven track record of fostering partnerships, leveraging networks, and spearheading thought leadership initiatives at prestigious organizations such as WHO, UNICEF, UNFPA, UNHCR, USAID, and EU. Her leadership spans international, national, and provincial levels, demonstrating her adaptability and effectiveness in diverse contexts.
Driven by a commitment to gender equality, diversity, and inclusion, Dr. Poonam is dedicated to leading and motivating teams to achieve excellence in their work. Her leadership style is characterized by collaboration, innovation, and a relentless pursuit of impact.
After the successful completion of Sharing best practices of LHWs for Integrated Routine EPI Services to Strengthen the Health System with Dr. Baseer Khan Achakzai DG Health MoNHS, Dr Nada Ahmed EMPHNET, Dr Akhtar Buledi DOH Balochistan, Dr Poonum Durdana CEO of Khuddi Research & Development with the participants and Khuddi Team.
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